Definition
Generative AI strategy is the process of selecting use cases, risk controls, and adoption patterns that align generative AI to measurable business value.
Why it matters
Organizations that skip strategy usually get scattered experiments and unclear returns.
Common challenges
The most common challenge is tool-first enthusiasm that outruns governance and operating readiness.
Practical framework
Map use cases to value, define the risk tier, and create a rollout sequence tied to the organization’s priorities.
Executive checklist
- Name the use case.
- Tie it to business value.
- Define the risk tier.
- Set the approval path.
- Measure adoption and outcomes.
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